SFMTA Speed Safety Cameras

about

Our team at MIG created a campaign to inform the community about the speed safety cameras being installed throughout San Fransisco in March 2025.

The campaign was part of the long-standing Vision Zero SF project, which aims to have zero traffic deaths and injuries in the City.

team

Art Direction / Ed Canalin
Design / Ed Canalin, Madeleine Salem, Nathanial Ortiz
Design / Rebecca Graham, Nathanial Ortiz

Digital Ads Animation

We created 6-8 digital ad sizes in 5 languages to be displayed on local news sites. The ads featured a claymation from a local artist Ahmad Walker.

I created translated versions of the English ads, worked with translators to ensure the in-language text was displayed correctly on the ads, and worked with the media buyer to ensure the ads were fit to send to various new sites.

Billboards

We created designs for 6 neighborhood billboards.

I helped design text treatment, ensured we had the correct sizes for each billboard, and prepped files for client review and print.

Outreach Poster

We needed to create an outreach poster to be displayed by local businesses in San Fransisco.

Early Iterations

In the style of the billboards and digital ads, I came up with ideas for an outreach poster that could display the three languages.

Final Poster

My final design featuring English, Spanish, and Chinese and was handed out to 550 businesses in the city.