Tap and Ride on BART

about

Clipper launched the ability to use contactless bank cards on BART in August. In preparation for the launch, I created digital ads, Instagram Reels, and digital illustration.

Digital Ads

I created multiple ads 20+ ads in English, Spanish in Chinese to be displayed on various newsites for two creative campaigns "Get Charged Correctly" and "Contactless on Bart."

C2 Reels

In support of the launch, I created four videos: Google Pay, Apple Pay, tapping on with a plastic card, and transferring while using a bank card. Utilizing the creative from other print and digital collateral with the Clipper Brans Guidelines in mind, I created unique text treatments for each video.

Every video features Clipper's mascot "Clip" explaining how to Tap and Ride with a contactless bank card.

Blip

I proposed a video introducing a new character: Blip. Blip would be a new character to the brand that represented contactless bank cards.

Ways To Pay

I created three illustrations to represent the ways to pay with a contactless bank Card on BART for a storyboard for a professionally shot video.